Having sensitive and reactive skin myself, I understand the frustration many of us face when shopping for skincare products. Even those labeled "pure" and "natural" have irritated my skin. Owning a health food store allowed me to try countless products, but most caused itching, rashes, and pimples. I became determined to create gentle, effective alternatives that truly cater to sensitive skin. My background as a herbalist gave me a strong understanding of plant-based medicine and is the foundation for every product I formulate - pure, botanical, clean, and simple.

Everyone's skin deserves the very best, and I am dedicated to providing just that!

Gena