Salida Sunshine Skincare was born in a small mountain community beautifully situated in a high valley of the Rocky Mountains. We are surrounded by stunning landscapes that inspire our dedication to natural beauty and nurturing the self.

While the Colorado Rocky Mountains are undeniably beautiful, their harsh climate can be tough on our skin. We understand how dryness, wind, and cold can affect you, and we’re here to help. Our mission is to provide gentle and effective skincare products created with simple, pure, and organic ingredients. We are passionate about helping individuals achieve healthy, radiant skin, regardless of environmental challenges.

Founded by Gena Shepherd, a Colorado native, Salida Sunshine Skincare emerged from a personal journey. Gena understands the challenges of sensitive and reactive skin, which inspired her to create a skincare line that is both gentle and effective. Her background as a herbalist informs every product we offer. With a strong foundation in plant-based medicine, we believe in creating pure, botanical, clean, and simple skincare.

Since 1999, Salida Sunshine Skincare has built a reputation for reliability and quality. Over the years, our community—both local and distant—has trusted and truly benefited from our carefully crafted products.

Whether you're a longtime fan or new to our products, we invite you to experience the Salida Sunshine difference. Join us on our journey to enhance your skincare routine and embrace a more radiant you!